“There’s a major discrepancy between Etsy’s brand and selling on the platform. “Etsy is not living up to its promise of what it is claiming to be,” Cassidy said. The advantage to Etsy is the built-in search engine and its eight-figure users per year.Įtsy originally started as a marketplace to help small business owners sell and thrive, but Cassidy says the promise of what it would be when she started has been broken. While Cassidy has considered looking into alternative platforms to Etsy, there is little available with the size of Etsy’s marketplace audience, and the only other alternatives would be sellers hosting a store via Shopify. “Sellers have tried to open a dialogue with Etsy, but the most we get back is a generic email saying they care about their sellers and how they are increasing transaction fees to better the platform, but we are trying to tell Etsy that’s not how this works.” “We’ve gotten a reaction from Etsy,” Cassidy said. The strike petition went live in the middle of March, but quickly garnered attention, and numerous sellers put their shoppers on vacation mode or paused sales.
According to MarketWatch, Etsy currently has 5.3 million active sellers, which means Cassidy had her work cut out with seller outreach. When Cassidy learned of the increase in sellers’ fees, she went to the Reddit Etsy seller’s forum and said they needed an Etsy sellers’ union.
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